Overview
Cuemath Math Fest is an offline math experience hosted across cities in the US and other countries — designed to make math joyful for students and parents alike.
While working on creatives for the various events within the design team, I had the opportunity to work on the UI design and visual storytelling for the Math Fest landing page.
Role: Lead Visual Designer | UI Designer
Type: Cuemath's Event page
Team: Design, Math Outreach
The goal:
Showcase the event’s scale, excitement, and educational value
Make visitors curious enough to scroll and confident enough to register
My contributions:
Used Cuemath’s existing brand guidelines to craft a compelling website for the events.
Translated Math Fest highlights into a clean, engaging layout that told a cohesive story.
Designed responsive desktop and mobile versions with a focus on clear communication and actionable CTAs.
Collaborated closely with developers to ensure pixel-perfect implementation.
Impact:
The page served as the central conversion hub for various Math Fest campaigns
Drove thousands of registrations across 40+ cities
